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世新大學一一四學年度第二學期課程大綱 Course Description Second 2026

科目名稱
Course Title

觀光實務英文
Practical English for Tourism

課程簡碼
Course No.

TOUR-277-01-A1

開課系級
Dept

觀光旅遊二甲

學分數
Credit(s)

時數
Hour(s)

選別
Required or Elective

4-系必

開課別
Duration

半年第一學期

授課教師
Instructor

王偉琴

中文課程概要
Chinese Course Description

傳授與觀光有關之必要英文用語，於語言字彙學習增長、加強對國際文化深入瞭解之餘，亦可提升學生面對就業時之競爭力，以符目前講求全球化、國際化之潮流趨勢。從旅行社相關、通關實務、機上服務、住宿、景點介紹、購物、交通等方面，提供學生兼顧聽說讀寫的練習，並且著重觀光旅遊實務與導遊領隊準備。

英文課程概要
English Course Description

This course is made for students to enhance the comprehensive skills of reading, writing, speaking, and listening in travel and tourism field. From travel agency business, customs, in-flight services, accommodation, tourist attractions, shopping, transportation…etc., all materials will be covered. The course will be focused on the functional and practical language used in tourism industry. During this course, students could have the chance to learn about useful English in travel and tourism and to prepare for being a tour guide or tour leader.

基本核心能力 /
系核心能力
Core Competency

核心能力	核心能力說明
觀光管理專業知識能力	(1) 展現觀光從業人員之基本素養。 (2) 了解觀光及相關產業發展模式與理論。 (3) 了解觀光的相關法令、政策與資源。 (4) 了解顧客心理特質及消費特性。
倫理與責任能力	(1) 了解觀光產業相關法規。 (2) 具備觀光從業人員之熱忱。 (3) 具備專業倫理道德。
產業創新開發能力	(1) 勇於嘗試新的事物，樂於發揮創意。 (2) 瞭解研究創新的歷程及方法。 (3) 能應用適當的方法與資源進行觀光相關領域的創新。 (4) 具備觀光活動提案企劃能力
溝通與問題解決能力	(1) 能發掘、分析及處理問題。 (2) 具良好領導統御能力 (3) 能建構良好工作團隊 (4) 能與團隊成員合作與溝通
產業分析整合應用能力	(1) 理論與實務結合，可以實踐投資創業的能力。 (2) 能融合相關知識與經驗達成觀光發展或管理工作。 (3) 認識時勢議題，從不同思維或立場理解與關懷觀光產業相關事件。 (4) 藉由反思及從不同觀點看待問題，面對變化與挑戰。 (5) 了解觀光規劃相關理論 (6) 熟悉觀光規劃技巧 (7) 應用觀光理論及技巧於實際計畫中

『註:該課程之核心能力以紅色表示.』

教學目標
Course Objectives

This course is made for students to enhance the comprehensive skills of reading, writing, speaking, and listening in travel and tourism field. Materials will be covered from travel agency, accommodation, tourist attractions, tours, dining, transportation…etc. The course will be focused on the functional and practical language used in tourism industry. During this course, students could have the chance to learn about useful English in travel and tourism and to prepare for being a tour guide or tour leader.

授課方式
Approach to Instruction

Lecturing
Individual, pair, and group work
Practicing

成績評定
Grading

Grades will be assigned on the basis of the following percentages:
Oral presentation 25%
Final exam30%
In-class exercise, assignment & quiz 25%
Participation 20%

參考書目
Textbooks and References

Instructor will provide learning materials.
References:
Chang, R., Liu, Y. L., & Wu, C. S.(2019). English for Tourism. Hwa Li Publishing.
Lin, Yi-Sheng (2018). Travel On 2. Pearson Education.
Chen, Z. Y. (2017). Tourism English.ChuanHwa Book Co.
Robin,W. & Keith, H. (2012).Tourism1. Oxford University Press
Articles related to tourism

週次
Week

進度內容
Syllabus

1(2/22~2/28)

Course overview, orientationand basic knowledge

2(3/01~3/07)

Accommodation: hotel icons

3(3/08~3/14)

Accommodation: taking a reservation

4(3/15~3/21)

Public Transportation: types, service and timetables

5(3/22~3/28)

Public Transportation: giving direction and information

6(3/29~4/04)

Sightseeing Tours: attractions and tour package

7(4/05~4/11)

Sightseeing Tours: attractions and tour package

8(4/12~4/18)

About Taiwan: tourist attractions and interpretation

9(4/19~4/25)

Oral Presentation

10(4/26~5/02)

Oral Presentation

11(5/03~5/09)

About Taiwan: tourist attractions and interpretation

12(5/10~5/16)

Eating Out: world delicacies

13(5/17~5/23)

Eating Out: dining in a restaurant

14(5/24~5/30)

Illness and Pain

15(5/31~6/06)

Tourist Motivations: reasons for travel and tourist survey

16(6/07~6/13)

Final Exam

17(6/14~6/20)

remedial teaching

18(6/21~6/27)

supplementary teaching material (on-line)

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