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英文課程概要
English Course Description |
The concept of public opinion has confronted many new phenomena and challenges at the Internet age. These phenomena has not only change the way in which people These phenomena not only changed how people perceive public opinion but also prompt scholars to adopt a different approach to study public opinion. Starting from the classic theories of public opinion, this course intends to help students in comprehending the nature of the concept of public opinion, the relationship between public opinion and social environment, and the role that media play in the process of public opinion. The course will further lead students to the exploration of several issues on the subject of public opinion at the Internet age, such as the Internet public opinion poll, the Internet volume of voice, and the phenomenon of the trial balloon or spin control over the Internet. |
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