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英文課程概要
English Course Description |
In the era of digital marketing, data analysis is an important analytical tool for the development and decision support of the company or organization. This course focuses on the applications of data-driven marketing based on the field of communication via in common use of communication tools and channels. The contents of the course could include introduction to big data, database concept and application, data mining technique, text mining technique, social media data collection and analysis, and getting familiar with data-driven mindset and data value. |
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